For starters, I love it when a web site concerns itself about privacy, but then also decides to throw up a modal dialog asking for our email address. In the spirit of obfuscation, I subscribed someone else at mit.edu; enjoy bothering yourselves. I'm going to side with @David Rudling on this topic, because the more you reduce your signal, the less obfuscation you have to do. I mean, yeah, you can screw around with Tor or fake traffic to advertisers and social media, but it's just so much easier to simply not waste any time on those useless things in the first place. Same thing goes with "real world" tracking like loyalty cards. There was a time when I entertained the idea of swapping them around with friends or random strangers just to screw with tracking algorithms. But I could never find anyone nearby who was equally interested in playing around with systems that way (likely for the same lazy reasons most people don't care they're being tracked in the first place). And without a large enough population to frequently mix things up, like Bruce suggests, it probably wouldn't be that hard to sift out the "signal" (i.e., when card exchanges happen and with who) based on regular usage. These days, what I do is just essentially become another person. The big surveillance problem these days is that we too often seek (or are pushed) to maintain a single unified identity for our whole lives. Email accounts and phone numbers are kept for decades. Social media insists on you maintaining relationships with everyone you've ever known since you were a child. It's just so much cruft that, for my own mental health, every decade or so I think it's a good idea to sit down and clean up all the "hoarding" we've been doing, both digitally and physically. That is my suggestion to everyone for 2020: Get a fresh start online. If you engage in gift giving, request that someone you know buy you a new device (phone, tablet, laptop, Raspberry Pi, or whatever), otherwise, use cash to gift yourself something nice. Set it up, as much as possible, so that it isn't linked with any of your current accounts. Create brand new accounts for any sites/services that you still need to use. Use the new accounts more and more (ideally for specific things) and use your old accounts less and less. At some point, maybe in 10 years when you rinse/repeat the process, you'll likely find that all the old stuff is completely useless and can be deleted. It'll be a big weight off your shoulders, I'm telling you, never mind the fact that you made the job of online trackers that much harder. 96968431afc860cd3411f279e1bac1cb4410727e826f1b7a6e77ef9d3fe93876